Regional Econ Dev



Thrive is the economic development partnership for the eight-county Madison Region with a vision to create a dynamic environment where people and businesses prosper.

We are committed to:

  • Providing businesses and communities with efficient access to capital.
  • Growing the industries and sectors that comprise our region’s greatest assets.
  • Informing smart decision-making by delivering valuable research and data.
  • Collaborating across communities to share best practices and promote our region.

We create value with initiatives that focus on long-term, sustained results aimed at building the region's competitive advantage while preserving and enhancing quality of life.

Our Region
The Madison Region is comprised of ColumbiaDaneDodgeGreenIowaJeffersonRock, and Sauk Counties.



615 E. Washington Avenue | P.O. Box 71 | Madison, WI 53701-0071 | 608.443.1960 |




The Workforce Development Board of South Central Wisconsin serves a six-county area to make positive economic change in the local area and beyond. It is a one-stop workforce development connection for businesses, workers and leaders in Columbia, Dane, Dodge, Jefferson, Marquette and Sauk counties. We also work with people and organizations throughout the region to make our area a better place to work and do business. 

Because our role is to build bridges and forge partnerships that strengthen the workforce, we are driven to deliver solutions that work for businesses, workers and communities. We support the global economy yet retain a quality of life that forms the foundation of an area in which profitable businesses want to locate and skilled workers want to live.


Successful Businesses

A highly skilled workforce keeps business competitive as it adapts to a perpetually changing marketplace. We are working to develop strong industry partnerships that engage local businesses from across the region to inform, invest, and support workforce pipeline development efforts. These partneships enable businesses in key industry sectors to connect with each other, identify shared needs of an industry, and work with parnters to design new systems that will solve the identified problems.


Successful Workers 

Whether unemployed, underemployed or dislocated, we connect workers with the information and training they need to enjoy high-wage employment in high-growth industries.


Successful Communities 

A thriving economy supported by a skilled workforce makes South Central Wisconsin an attractive place to start, expand and sustain a business, perpetuating a strong and growing economy.



3513 Anderson Street, Suite 104 | Madison, WI 53704 | 608.249-9001 |